Assignment 8A-Solving the Problem
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The service that I am
offering is the removal and respectful cremation of deceased horses.
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It goes without saying that
owning an animal means having to make end of life decisions for them. The loss
of a large animal like a horse is no less personally devastating for their
human companions than the loss of a beloved dog or cat. The options for treatment
of a horse’s remains are far more limited. Burial on owner’s property is likely
completely prohibited or subject to very specific guidelines. Typically,
removal involves roughly winching the animal onto a trailer bound for the local
landfill of rendering plant (chopped up for parts…yep, it happens). People who
invest large quantities of emotion, not to mention money, into caring for their
horses require a respectful and ethical option for saying goodbye to their
large friends.
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These are the facets of
the service that I am offering:
1. The passed horse will be picked up by
experienced horse handlers, the remains will be respectfully loaded and
transported to my facility.
2. The
animal will be incinerated, whole, and the ashes will be available to the owner
for memorial purposes.
3. Horse owners will have urn and remembrance
options at varying price ranges.
4. Removal of horse remains and transport to a
local accepting landfill will be offered, understanding that cremation cannot be
an option for all owners, respectful treatment, however, should be available to
all. I will work with landfill management to be sure that the area for animal
disposal is separate and maintained ethically.
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My understanding is that
in an area like Marion County Florida, Horse Capital of the World, the volume
of horse ownership would support service like cremation.
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The prototypical
customers are already here, and more are coming.
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Stricter disposal
regulations are also coming, and currently, there are no comparable cremation
services available.
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This service meets the
needs of loving horse owners, ethical racehorse industry standards, and
environmental stewardship practices.
Hi Sarah,
ReplyDeleteI guess a good part of this business is that there would be constant demand. I didn’t know horse deaths were so commonplace and extensive. The horse capital of the world would be a perfect place to offer this service, as there would be a lot of potential clients, and good word of mouth about the business could spread very quickly.
Your idea sounds well formed and practical. If I was in your target audience I would consider going through your business. One of the biggest reasons is that I trust you not to treat the animal’s remains as if it were garbage. The fact that you’re treating it with the dignity that you know it deserves will make your customers into return customers and will also generate business via word of mouth.
ReplyDeleteI like the approach thus far. Keep it up!
Hey Sarah,
ReplyDeleteReading your post was very interesting to me because I never really thought of what happens to horses once they pass away. Your idea sounds ethically correct and would have a market for the solution. Apart of life is death so I feel like there would always be a market for the removal of horses after they pass.