Assignment 9A-Testing the Hypothesis, Part 2

 Assignment 9A-Testing the Hypothesis, Part 2

  

• WHO: Through my interviews, I discovered that certain groups of horse owners that I had assumed would fall inside my market, actually had no need or desire to use my proposed service I already had ruled out cattle ranchers, no one that raises these animals for meat is too concerned about how the odd dead cow gets dealt with. Not everyone is emotionally

• My interviewees included horse owners who cannot afford the service but would use cremation if they could, people who view horses as livestock, not pets, and owners who care for horses while living but are not worried about the treatment of carcasses.
• WHAT: Money seems to be a major factor that separates who is in my market and who is not.
• Attitudes and background dictate what people consider to be the appropriate treatment of deceased animals
• Being accustomed to a certain way of doing things, a willingness to accept current common practices.
• WHY: Until regulations require adopting newer, more expensive disposal practices, many of my interviewees would not use my cremation services due to financial considerations and lack of dissatisfaction with current practices.

                                               

Inside the Boundary                                         Outside the Boundary

Who:	Horse owners that have emotional attachments to their animals and will pay more than they can afford	People who cannot afford the service
	Horse owners that can easily afford service	People who view horses as livestock
	Owners concerned about ethical/legal considerations	People comfortable with current practices
What:	The change in regulations in some areas	No need to comply with regulations, hard to enforce.
	The shift in attitude about horses as livestock	People still have options acceptable to them
Why:	The ability to afford cremation services.   People in this area tend to follow norms that dictate certain behavior